WIND Mobile to team up with Blockbuster to sell handsets

It’s not a surprise that WIND Mobile and Blockbuster are joining forces to serve their own unique interests, but we’re told the partnership will be official very, very soon. All told, there will be 16 locations with 13 serving the Greater Toronto Area and 3 serving Calgary. No mention was made of any expansions outside of those two metropolitan areas after the network is up in running in other cities, but one can be forgiven for assuming that will be the case. Let’s just hope each 150 square foot “store within a store” is a lot prettier than those full-fledged WIND stores. For WIND, the partnership means greater visibility and reduced costs. For Blockbuster, well, it just means that maybe people will actually go into their stores.