AT&T Creates iPhone Applications to Collect its Customer Feedback

AT&T today announced the launch of AT&T Mark the Spot, an iPhone app that enables customers to quickly and easily provide feedback on AT&T network performance in a specific location.

The new AT&T Mark the Spot app will add to AT&T’s existing network performance data to further fine-tune network investment planning and prioritization moving forward. The app, available today as a free download via the iTunes App Store, enables users to provide valuable feedback with as little as two button clicks. When a network service issue is encountered, the customer can simply press a button to indicate the nature of the situation, and add notes to describe the situation if desired. From there, the app automatically notes the location, time of day and type of device used, and the report is sent directly to AT&T’s network planning team.

“With AT&T Mark the Spot, we’re applying the power of crowdsourcing to our ongoing efforts to enhance and expand our network,” said AT&T Chief Technology Officer John Donovan. “Feedback from customers via AT&T Mark the Spot, combined with data from more than 964,000 miles of drive testing conducted by an independent third-party source, will enable us to most quickly and effectively identify trends and maximize the impact of our ongoing network investment. We encourage all customers to download and use the app.”

AT&T Mark the Spot was developed earlier this year, and has been used by AT&T employees for the past several months. AT&T plans to launch versions of the AT&T Mark the Spot app for additional smartphone devices in the coming months.