Archive for July, 2008
The Sony Ericsson G900 smartphone it is named one of the key novelties of this year which, undoubtedly, will add one of the history pages of Sony Ericsson. This is a quite deserved recognition and a long-awaited result as during last three years the Swed-Japanese developer had certain complexities with the P series promotion.
The matter is that new modules of Sony Ericsson should be coordinated, in particular, with Samsung, Motorola and Nokia, the UIQ owners (Symbian branch). Due to Sony Ericsson’s controlling set of shares, it was possible to redeem the rights on UIQ from other owners, therefore almost 90 % of actions have passed to Sony Ericsson. However, one year ago over the market dominated the Nokia S60 smartphones, that’s why the swed-japanese company had to mobilize all the efforts to create an as much as possible functional and competitive product.
This year became significant for Sony Ericsson and, it is connected first of all with the release of the G700 analogue – the Sony Ericsson G900 smartphone with a 5 Mp digital camera and the Wi-Fi-module. Up to the end of this year, on the market will appear some more such kind of devices from Sony Ericsson which will be presented in various form-factors. In 2009, the series formation will end (by that moment it will include about 10 models). Sony Ericsson G900 represents a product focused on the mass market, therefore doubts in its popularity and demand did not arise even from the start.
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The appearance of the next novelty from the well-known Finnish manufacturer, Nokia 3120 Classic already is considered as the current year’s break in the middle segment and a very successful marketing move. Nokia always stands out of the row with the ability to combine the technical specifications and a good design with the appropriate price policy. Nokia quite often aims the budgetary segment for its products, which is the main guarantee of popularity for the Nokia phones among consumers.
By developing the Nokia 3120 Classic model, the company has decided not to experiment with the indexes, which have not taken roots yet in the consciousness of the broad audience of buyers, and have chosen the 3120 index. In 2004, the Finnish developer has already presented the 3120 model, which was replaced by the enough expensive Nokia 3100. In spite of the fact that the budgetary model 3120 has not received a big recognition at that time, the index became well-known, therefore the company has stopped on the already familiar designation.





